IGB's automated job posting and programmatic job marketing puts you in a position to generate a wide reach among your desired labour market target group. For the best results, use both solutions at the same time. Vacancies are managed using a single system, and exploiting automated job posting and programmatic job marketing is simple.

Automated Job Posting

Automated job posting allows you to post vacancies properly and quickly, and to measure results. The best channels to use here obviously depend on the labour market target group. We always coordinate what we do and how we do it with our customers. Together, we determine the best approach for each channel. The posting process is then arranged using as much automation as possible.

Automated job posting from IGB gives you:

  • control; 
  • the best posting in terms of quality;
  • excellent value.

Programmatic Job Marketing

Programmatic job marketing from IGB is the first platform that enables customers to fully automate the posting of high volumes of vacancies with a high turnover rate. We use data, budgets and marketing resources to determine how to set up campaigns together. Campaigns can be set up very flexibly according to the professional area, region or client, which gives you perfect insight into costs and results per campaign, channel and vacancy. The advantages of programmatic job marketing include establishing campaign objectives in advance, determining posting budgets, and ensuring the success of recruitment. Results are measured in cost per click, cost per applicant and/or cost per hire.  

Programmatic job marketing from IGB allows you to:

  • initiate your own campaigns; 
  • measure recruitment and acquire insight into the process; 
  • recruit using smart technology.

Local and Non-local posting

We make a distinction between local and non-local posting. Local posting involves posting in the country of origin, non-local posting includes everything outside the country of origin. We offer IGB outside the Netherlands as an integrated platform where customers can use both Job Posting and Job Marketing.


  • Time


    Our tooling results in time savings, convenience, high throughput, and reaching the right candidates. Your labour market target group is just a few clicks away.

  • Quality and volume

    Quality and volume

    We use the recruitment channels that are really relevant in reaching the right labour market target group. This optimises the volume and spread of the required inflow, all at the lowest possible cost.

  • Easy to integrate

    Easy to integrate

    We seamlessly link our software with CRM and recruitment systems.

  • Measurable


    Insight into results. We compile reports that show the success of recruitment, thanks to smart links with Google Analytics and clear dashboards.

  • Expertise


    Whether online or offline, the recruitment market is always on the move. We have been closely monitoring and anticipating developments and new technologies since 2007.

  • Service is our policy

    Service is our policy

    We can achieve the best results by working together. If you use our programmatic job marketing tooling, we recommend which job board it is best for you to use, help you to set objectives, and take over the administrative handling of purchasing.